The LIASA 12th Annual Conference
“Libraries driving access to knowledge”
REGISTER NOW!!
There are only 1 week and 3 days left before registration for the LIASA Annual Conference closes.
To register online, click here.
To view the programme, click here.
Beyond the Hype with Barrie Bramley on Friday 1 October 2010
Barrie heads up the Talent Development Project of TomorrowToday. They are convinced that discovering, attracting and retaining Bright Young Things is one of the next BIG challenges business is going to have to find solutions for, and that they are ideally positioned to significantly contribute to this global conversation.
Beyond the Hype: How Web 2.0 is impacting today’s young people, and how they’re going to impact your business?
A new generation of young staff and clients have different expectations of work, management, how they will buy from you, and even how they communicate. What people now want is a way to engage with you. As customers they want websites that allow interaction – they want you to listen to them, not just shout messages at them. As staff, they use their computers and mobile phones not just for work, but as integral ways of managing their lives – and even as tools to help them take a break and refocus.
Yet, so many companies simply fail to grasp this new approach to the application of technology that is happening in their offices. Some respond by banning the use of social networks during office hours. Others have attempted to use these sites to sell their goods and services, and have done more harm than good to their brand. Contrary to the media’s characterisation, Twitter and Facebook are not just places for celebrities to tell the world what they ate for breakfast. The stats – and reality – tell a different story, of a vibrant community of opinion shapers and a new forum for your team to interact with each other and your customers. This is the world of Generation Y – and they’re here to stay.
In this presentation Barrie will show you why today’s young people have different values and what they expect from your company, as both staff and customers. He will help you make sense of the dizzying array of options, and select appropriate tools to enhance productivity in your office and to improve your brand awareness through intelligent use of new social networking technologies.
For more information on the Conference, contact Engela Barnard on 0861 921 921 or visit www.liasa.org.za.
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